12030.1 General Policy
Policies and procedures for the Wright State University Institutional Identity Program have been established in order to present a cohesive image of Wright State University to its internal and external audiences. The Institutional Identity Program encompasses official standards for the university's image as represented visually and verbally through its printed publications, as well as applications in other media such as signs, instructional graphics, and television (policies concerning the regulation of registered university marks, logos, trademarks, and symbols are listed in Policy 2304). All publications produced by the Office of Communications and Marketing and funded by the university will include general information about Wright State University.
Approved standards are published in the Wright State University Editorial Style Guide and the Wright State University Institutional Identity Standards Manual.
The two publications listed above are updated periodically by the Office of Communications and Marketing, as additional university standards are defined and approved.
Editorial standards. Copies of the Wright State University Editorial Style Guide, as well as updates, may be requested from the Office of Communications and Marketing. Approved general information about the university has been written by the Office of Communications and Marketing and is written in the form of pyramid copy in order that length of copy can be adjusted to fit each publication. Staff in the Office of Communications and Marketing determine when to include such information and the appropriate length of copy to be included.
Design standards. Copies of the Wright State University Institutional Identity Standards Manual have been distributed to each major university division/unit for dissemination to the appropriate person(s) in the division/unit. A limited number of additional copies are available in the Office of Communications and Marketing for distribution to individuals who work most closely with publications. As approved, additions to the Institutional Identity Standards Manual will also be distributed to users.